How to Get Better Search Engine Placement – 5 Easy Ways to Improve Search Engine Ranking

Are you trying to figure out how to get better search engine placement? I certainly don’t blame you. After all, did you know that the top three listings on Google’s first page of results capture about 98% of the traffic? And of course, the site sitting in position #1 is grabbing most of that 98% percent. Ohhh, I do love being in the first position.

I’m guessing that’s where you want to be too. Well, here are some things you need to know to help learn how to get better search engine placement.

On page optimization – on page optimization consists of displaying certain data and information on your website in a certain way. By doing this you’ve told Google and the other search engines what your site is about rather than having them guess or make some “analytic” assumptions regarding what it’s about.

There are some specific things that should be done to accomplish this goal. And many of these actions have been confirmed by Google as directly affecting how it looks at and reads a site. The following list covers some of those items that will help get better search engine placement.

Domain name – Choose a domain name for your site that includes your keyword. An exact match of your keyword is typically best although variations haven been proven to be effective as well.

Title tags – Include your keyword in your title tag. What better way to tell the search engines what your site is about than include the keyword in the title of site? In fact, you should use as many keywords in your title as possible while still having the title make sense to the search engines and your readers

Meta description – Apply the same theory regarding your keywords to your meta description as you did the title tag. The obvious difference is that title of your site is essentially a one-line statement where the description tells what your site is about. Again, the description should include as many keywords as possible while still making sense to the search engines and the readers.

Alt image tags – These tags are basically the text associated with the image. The search engine spiders can’t read what an image is about. However, they can read the text in an alt image tag. In doing that they can tell what the site is about. This is why you want to use your keyword in your alt image tag.

Anchor links – Anchor links are very similar to alt image tags in that you can use them to tie your keyword to the link to your website. Google, Yahoo, Bing, and the other engines see the correlation and connect the keyword to the link.

Understanding off page optimization is also another critical topic in learning how to get better search engine placement. Off page optimization for the purpose of this article are the things you do outside of your webpage that help to raise your placement in the search engines. Most of the off page optimization involves the creation of backlinks.

For a simple explanation, backlinks are simply having other websites or pages carry a link to your site within their site or on one of their webpages. Backlinks can be achieved through a variety of techniques. Some examples of those techniques are:

1. social bookmarking

2. blog comments

3. classified ads

4. web directories

5. article directories

6. and more…

It’s important to note that all backlinks are not created equal. To get the most bang for your backlink buck, try to get your links on sites that have high PR rank, are related to the topic of your site, and carry a “do follow” attribute.

Applying these techniques will help improve your search engine rankings. And these methods are definitely the best advice for how to get better search engine placement.

Google SEO Ranking Factors – What’s Your Ranking Potential?

SEO is a tricky game where the rules are not clearly set. Search engines won’t tell us all the truth about how their algos operate and for a good reason. If everyone knew what exactly makes you rank on top, the search engines would have a hard time determining what websites are really relevant to the user’s query and which ones are just optimized to get passed off as such. On the other hand quite a number of the ranking puzzle pieces have been discovered through testing and SEO experiments. Let’s see what SEO factors are known to have influence over your site’s ranking and how you can measure its ranking potential.

All ranking factors can be divided into 2 broad groups: On-page (something on your website) and Off-page (things on other websites).

Onpage Ranking Factors

Title

Title is the single most important element on a webpage. SEO is a niche where experts hardly ever agree on anything, but the power of page titles is one such rare exception. Titles not only have significant impact on the ranking potential of a webpage but also to a large extent determine how many people will click on your link in the search results. Having your targeted keywords in the title is crucial, but you also need to make sure that the title is appealing to users if you want to achieve a higher click-trough rate.

Age

Search engines (especially Google) tend to give more weight to pages of old trusted domains that have earned good reputation and authority. Young websites generally find it harder to rank on top for popular keywords but with some extra SEO effort a high listing can be achieved even with newly registered domains.

Content

I’m sure you’ve heard it a lot of times: ‘content is king’, ‘build quality content and you’ll rank high’. In reality it’s very doubtful that search engines can really evaluate the quality of content as such without using any external factors like link popularity. Poorly written articles or sites with no content at all ranked in the top 10 for competitive keywords pretty much prove the point. However strange it may seem, content is king after all because of its link building potential. If you create quality content people will link to it helping you build your link authority and that brings us to off-page ranking factors.

Off-Page Ranking Factors

The term off-page as such is used for the most part to describe other sites linking to a website. It may seem quite obvious at first sight: more and better quality links is all you need (better quality often misinterpreted as higher PageRank). However, as you start digging deeper into what ‘better quality’ actually means you’ll find that there’s a lot more to a link than just the PR of the webpage it comes from.

Context

The words surrounding the link play quite an important role in determining the relevancy of the page linking to you. You can have your targeted keywords in the anchor text but if the topic of the page is anything but relevant the link value you get will be somewhat smaller.

Position on the Page

Search engine spiders follow links on the first-come, first-served basis and links that appear higher up on the webpage tend to be more effective in shaping a website’s rankings than the ones sitting below.

TLD of the Linking Page

The day of getting a link from an .edu or .gov website is a great day for any website promoter. Links from these and other domains including .org and .mil are believed to have larger impact on a site’s rankings. Although it’s arguable whether search engines have any sort of preferences for these types of TLDs or whether it’s just that these are usually top-authority websites with a strong in-link profile, still links from these domains tend to be a more effective ranking catalyst.

These are some of the important but often overlooked SEO factors you need to take into account when shaping your optimization strategy and working out your way to the top of search results. Sure, it’s quite an extra mile to go if you try to gather and analyze all that data by hand. Luckily you can use SEO tools that will save you time on digging for the information and putting it together for analysis. And at the end of the day the results of your work will pay off big time.