Top 20 SEO Tips For Your Small Businesses

So you’ve got your website up and running, it’s fully functional and ready to take orders for your product or service. Now you wonder how anyone is going to find your website, especially using search engines like Google.

This is where search engine optimisation or ‘SEO’ comes into play.

Here we share 20 top tips that get your website recognised and ranking highly on the search engines for the terms your customers are using.

Before you start optimising your website, you must put the research into those search terms. You need to target the ones that people are looking for! One of the best tools to use is the Google Keyword Tool (Google it if you need to!). It will tell you how many people are searching for what YOU think are your best keywords and show you what other related terms people use so you can adjust your strategy.

Now you’re ready to carry out the following SEO Dos and Don’ts to get your site noticed.

1) Don’t think that packing your site with your chosen keywords will work, it won’t. Instead write intelligent copy that your customers can read, understand and digest. If you do this, your keywords should naturally occur as you describe your products and services and the benefits they bring.

2) Choose five to twenty keywords to focus on only. By chasing too many you’ll never get the results you’re after. ‘Longtail’ search terms will occur naturally in your website’s content.

3) However your site is built, you need to make sure your keywords are included in the folder names and page titles wherever possible. What do we mean by that? Well, let’s say you sell golf clubs and accessories. You’ll want your homepage title – the words at the top of your browser – to read “Golf Clubs & Accessories – [company name]. The search engines will notice this and rank you higher. Your folder structure should also reflect your key terms. For example: company-name.com/golf-clubs/9-irons.html – this would be an ideal URL.

4) Check that your website content doesn’t have too many keywords in it. Search engines will view this as you trying to trick them. Ideally your keywords will make up 3-5% of your overall content on any given page. More than that, the search engines will not like you – and don’t just focus on the homepage, this applies to EVERY page.

5) Every page title in your website should be different. Using the golf example again “Golf Clubs & Accessories” is fine for your homepage, but the page on 9 irons should have a different title – again with your keywords. So “Golf Clubs – 9 Irons / Nine Irons” would be perfect. Never use more than 70 characters in your pages titles either.

6) Although META Keywords are no longer used, the META description is a useful tool that can drive traffic to your website. It’s the bit that comes under your page name when you do a search in Google, for example, and so should include a call to action. “Wide range of quality golf clubs and accessories in stock now. Call [phone number] or visit our website.” Is a good META description.

7) Add style to the keywords on your pages – use header text, bold, italics – it will not only help your customers see what you’re about at a glance, but will also indicate to the search engines what are the most important words on your pages.

8) ALWAYS name any images you use using keywords and add an ALT tag with a description too. For example: nike-graphite-9-iron.jpg with an ALT tag that reads “Nike Graphite 9-Iron”. Search engines LOVE this and you should do it with every image you have.

9) When using internal links on your website, do it intelligently. Don’t just use ‘Products’ to link to your main products page, use the keywords, like “Golf Clubs & Accessories”.

10) Every website should have a sitemap which lists all the pages on your site. Create one (there are online tools to do so) and upload it to the same place your homepage file (index file) is stored.

11) Don’t worry that you’ll have to update your sitemap every time you add new content. Create and upload a simple robots.txt file – these tell search engines what you allow or disallow them to add to their search engine – add your sitemap location to the robots.txt and you won’t have to submit it to the search engines manually like above. There are plenty of resources online that tell you how to create a robot.txt file online, do a search.

12) Link out to websites that are related to your business using anchor text that contains your keywords. So for example, you could link to local golf clubs – locality is also a brilliant way of getting your site ranked.

13) Update the content of your website regularly. One great way of doing this is to add a blog to your site, where you can post regular articles – at LEAST once a week.

Now you need people to link to you – this is vitally important for search engine optimisation and not easy, but here are some things to consider.

14) First of all, you need the right people to link to you. You know those local golf clubs you linked to earlier – ask them for a link back and tell them you already link to them. Send them the link you’d like – the keyword rich one. “Golf Clubs & Accessories” and the page you want them to link to. Your homepage probably, but you might have a more relevant page like your products page.

Joining local business agencies like your local Chamber of Commerce will also likely get you a link back without too much effort.

15) Consider creating a “Link To Us” page with ready made linking text and / or images other sites can use. That guarantees they will use the keywords you want and makes it easier for them to do it in the first place.

16) Write for other blogs and websites, not just your own. This gives you the opportunity to link back to your site – but only when it’s helpful, don’t go over the top – and starts building your reputation as an expert in your field. If people discuss what you’re talking about it is inevitable they will link to your site eventually.

17) Submit your site to online directories like DMOZ (free) and Yahoo! (fee). Free ones are best but the Yahoo! one is worth the fee. Most others aren’t…bear that in mind.

18) Offer free content like an eBook giving golf tips and people will not only download it, helping build your brand, but link to it so others can download it – there’s yet more links that search engines love!

19) Got a new product or service launching? Send out a press release to your local and national press and link to yourself in it. Many who run your story will include that link!

20) List yourself on Google Places so you will show up on Google Maps. Your ranking for local searches – “golf accessories [your town]” for example – will improve.

Search engine optimisation is a slow and ongoing process but implement the 20 tips we’ve just given you and you’ll be on your way. Just remember to keep up with the things that need doing regularly and review the rest every few months to make sure you’re still targeting the right keywords.

Important SEO Suggestions That You Simply Have to Keep in Mind

There’s a good number of material online that teach you about SEO. It is still tough, nevertheless, to get off the ground if you do not have experience with SEO. Some of them push forward but several of them just abandon it and move on. What individuals new to the subject need to understand is that you simply need to invest effort and time into SEO prior to seeing outcomes. SEO takes fairly a bit of time to master, so do not get discouraged. In the following paragraphs we will probably be discussing numerous SEO suggestions that you simply can apply inside your beginning stages.

Firstly, you ought to make sure that you simply are utilizing anchor textual content hyperlinks the proper way. Anchor textual content is the word that goes within the hyperlink. You’ve to possess the anchor textual content in both your outgoing and also the incoming hyperlinks. This is crucial simply because readers wish to know what the hyperlink goes to, and search engines can also inform exactly where the hyperlink leads and also what the content material is about.

After some time, as lengthy as you are doing every thing the proper way, you’ll see a steady incline of your website within the rankings. Just make certain you steer clear of irrelevant words for example “click here” within the anchor textual content. Search engines do not like that and will likely give you a penalty simply because your website isn’t related.

You should be aware of exactly where your hyperlinks are coming from. If you have your hyperlinks coming from websites that aren’t what you would like, then the search engines won’t make sure what signal you are attempting to send to them.

This will count as votes in opposition to you and you’ll get more votes in opposition to you as lengthy as you’ve more hyperlinks like that. Make it thumb rule to possess your incoming hyperlinks from only reputable websites. To put it an additional way, your hyperlinks ought to come from websites having a higher page rating. One hyperlink from a website having a higher page rating is far much better than a hundred hyperlinks from a poor website. It is easy to be lured into utilizing a tactic like this, but make sure that you are aware of this.

You ought to also make sure to use keywords inside your site’s headlines, as you would like them to be recognized by the search engines. Add your keywords inside your H1, H2 and H3 tags to give the search engines a clue. You would like to inform the search engines in as several methods as feasible that your website has related content material. It is also great to possess keywords inside your header tags so that individuals can simply inform what you’re discussing on your website. In optimizing your website, you need to think about these elements.

Thus, SEO is comparable to a puzzle in that you simply have to put all of the pieces within the proper place. The very best method to solve this never ending puzzle is to keep learning and understanding the numerous changes that maintain happening. It’ll not take you a lengthy time to see things clearly and you’ll soon turn out to be an expert at rating websites for competitive keywords. Anything is feasible if you work at it.