Best SEO Blogs: Top 10 Sources to Stay Up-to-Date

Like many overly-connected web junkies, I find myself increasingly overwhelmed by information, resources and news. Sorting the signal from the noise is essential to staying sane, but missing an important development can be costly. To balance this conflict, I’ve recently re-arranged my daily reading habits (which I’ve written about several times before) and my Firefox sidebar (a critical feature that keeps me from switching to Chrome).

I’ll start by sharing my top 10 sources in the field of search & SEO, then give you a full link list for those interested in seeing all the resources I use. I’ve whittled the list down to just ten to help maximize value while minimizing time expended (in my less busy days, I’d read 4-5 dozen blogs daily and even more than that each week).

Top 10 Search / SEO Blogs

#1 – Search Engine Land

Best SEO Blogs - SearchEngineLand

  • Why I Read It: For several years now, SELand has been the fastest, most accurate and well-written news source in the world of search. The news pieces in particular provide deep, useful, interesting coverage of their subjects, and though some of the columns on tactics/strategies are not as high quality, a few are still worth a read. Overall, SELand is the best place to keep up with the overall search/technology industry, and that’s important to anyone operating a business in the field.
  • Focus: Search industry and search engine news
  • Update Frequency: Multiple times daily

#2 – SEOmoz

SEOmoz Blog

  • Why I Read It: Obviously, it’s hard not to be biased, but removing the personal interest, the SEOmoz Blog is still my favorite source for tactical & strategic advice, as well as “how-to” content. I’m personally responsible for 1 out of every 4-6 articles, but the other 75%+ almost always give me insight into something new. The comments are also, IMO, often as good or better than the posts – the moz community attracts a lot of talented, open, sharing professionals and that keeps me reading daily.
  • Focus: SEO & web marketing tactics & strategies
  • Update Frequency: 1-2 posts per weekday

#3 – SEOBook

SEOBook Blog

  • Why I Read It: The SEOBook blog occassionally offers some highly useful advice or new tactics, but recently, most of the commentary focuses on the shifting trends in the SEO industry, along with a healthy dose of engine and establishment-critical editorials. These are often quite instructive on their own, and I think more than a few have had substantive impact on changing the direction of players big and small.
  • Focus: Inudstry trends as they relate to SEO; Editorials on abuse & manipulation
  • Update Frequency: 1-3X per week

#4 – Search Engine Roundtable

SERoundtable Blog

  • Why I Read It: Barry Schwartz has long maintained this bastion of recaps, roundups and highlights from search-related discussions and forums across the web. The topics are varied, but usually useful and interesting enough to warrant at least a daily browse or two.
  • Focus: Roundup of forum topics, industry news, SEO discussions
  • Update Frequency: 3-4X Daily

#5 – Search Engine Journal

SEJournal Blog

  • Why I Read It: The Journal strikes a nice balance between tactical/strategic articles and industry coverage, and anything SELand misses is often here quite quickly. They also do some nice roundups of tools and resources, which I find useful from an analysis & competitive research perspective.
  • Focus: Indsutry News, Tactics, Tools & Resources
  • Update Frequency: 2-3X Daily

#6 – Conversation Marketing

Conversation Marketing

  • Why I Read It: I think Ian Lurie might be the fastest rising on my list. His blog has gone from ocassionally interesting to nearly indispensable over the last 18 months, as the quality of content, focus on smart web/SEO strategies and witty humor shine through. As far as advice/strategy blogs go in the web marketing field, his is one of my favorites for consistently great quality.
  • Focus: Strategic advice, how-to articles and the occassional humorous rant
  • Update Frequency: 2-4X weekly

#7 – SEO By the Sea

SEO by the Sea

  • Why I Read It: Bill Slawski takes a unique approach to the SEO field, covering patent applications, IR papers, algorithmic search technology and other technically interesting and often useful topics. There’s probably no better analysis source out there for this niche, and Bill’s work will often inspire posts here on SEOmoz (e.g. 17 Ways Search Engines Judge the Value of a Link).
  • Focus: IR papers, patents and search technology
  • Update Frequency: 1-3X per week

#8 – Blogstorm

Blogstorm

  • Why I Read It: Although Blogstorm doesn’t update as frequently as some of the others, neraly every post is excellent. In the last 6 months, I’ve been seriously impressed by the uniqueness of the material covered and the insight shown by the writers (mostly Patrick Altoft with occassional other contributors). One of my favorites, for example, was their update to some of the AOL CTR data, which I didn’t see well covered elsewhere.
  • Focus: SEO insider analysis, strategies and research coverage
  • Update Frequency: 3-5X monthly

#9 – Dave Naylor

David Naylor

  • Why I Read It: Dave’s depth of knowledge is legendary and unlike many successful business owners in the field, he’s personally kept himself deeply aware of and involved in SEO campaigns. This acute attention to the goings-on of the search rankings have made his articles priceless (even if the grammar/spelling isn’t always stellar). The staff, who write 50%+ of the content these days, are also impressively knowledgable and maintain a good level of discourse and disclosure.
  • Focus: Organic search rankings analysis and macro-industry trends
  • Update Frequency: 1-3X weekly

#10 – Marketing Pilgrim

Marketing Pilgrim

  • Why I Read It: A good mix of writers cover the search industry news and some tactical/strategic subjects as well. The writing style is compelling and it’s great to get an alternative perspective. I’ve also noticed that MP will sometimes find a news item that other sites miss and I really appreciate the feeling of comprehensiveness that comes from following them + SELand & SERoundtable.
  • Focus: Industry news, tactical advice and a bit of reputation/social management
  • Update Frequency: 2-3X daily

Other sites that I’ll read regularly (who only barely missed my top 10) include DistilledYOUmoz,PerformableChris Brogan, the Webmaster Central BlogEric EngeAvinash KaushikSEWatchGil Reich& the eMarketer blog. I also highly recommend skimming through SEO Alltop, as it lets me quickly review anything from the longer tail of SEO sites.


The rest of my Firefox sidebar is listed below, sorted into sections according to the folders I use. Note that because I’ve got the SEOmoz toolbar (mozBar), I use that to access all the moz SEO tools rather than replicating them in my sidebar. I’ve also been able to ditch my large collection of bookmarklets thanks to the mozBar, but if you prefer to keep them, here’s a great set of 30 SEO Bookmarklets (all draggable).

UPDATE: TopRank just published a list of the most subscribed-to blogs in the SEO field that can also be a great resource for those interested. 🙂

source: http://www.seomoz.org

How to Get Quality Backlinks, Some Must Know Best Tips!

Do you know how to get backlinks? I am sure you know how to get some backlinks, but it is important to know different methods of getting backlinks. Search engines, including Google, look at a few key components when determining page rank for websites. One of those components is how many backlinks a site has, and the quality of those backlinks. The more backlinks and the higher the quality the better your site will rank. This article is going to discuss different methods on how to get backlinks.

I am writing this article for two purposes. One is to help you possibly learn a couple of new ways to get backlinks and the other is to give myself a quality backlink. Yes, that is right, writing articles can give you backlinks. Even better if you publish your article in an article directory such as EzineArticles, you are going to get a good quality backlink. To get backlinks with articles you write an informative article about your niche or website. Then include a link or two to your site in the resource box. Article writing can be beneficial in two ways, you are sharing useful information and getting backlinks to help your website get a good page ranking.

A relatively easy way that you can build backlinks is to search for blogs or other articles that are related to your website. Read the blog post or the article and see if you can add an insightful comment. When you leave the comment you will include a link to your website. Just be sure that you are actually leaving quality comments. Do not spam the author of the material you are commenting on. Just as I am sure you would rather not have people spam your site, please do not spam others.

The last tip I have for you today, is to include your website address in forums that you participate in. You can simply place your website in your signature line, and then every time leave you leave a post your site will be there. Do not just start joining random forums and leaving spam. The search engines are smart and they will pick up on that. Just make sure to have a signature line in forums that you do visit.

Building backlinks is a very important part of SEO. It is one step that many people overlook because it can be time consuming and tedious. I have just shared with you a few methods on how to get backlinks to your site. If you really want to increase page rank for your site I suggest working on building backlinks slowly. Do not bombard your site with a whole bunch at once. A slow drip of backlnks will be more natural and it will help your site to move up in the ranks and stay there.

Best Search Engine Optimization SEO Strategies for Your Businesses

Notwithstanding the scale of your business operation and your limited budget, you can harness the full potential of online marketing with the right search engine optimization strategy. We have seen how small businesses were able to perform well by utilizing appropriate online marketing strategies and tactics. If you want to increase your chances in achieving your business objectives then you have got to have search engine marketing plan in place.

Here are the some of the basic things that you must work on when implementing a search engine optimization strategy for your small business.

  • Targeted keywords
  • Your SEO task starts with your targeted keywords. You may consider yourself to be an expert in SEO or have sufficient finances to support your SEO project; but if miss out in determining the keyword or keywords that are relevant to your niche, you definitely are not going to achieve good results. In order to avoid this from happening, you only need to do one thing – find the best keyword for your target niche. You must find keywords that are used by your business prospects with low level of competition. While the logical choice would be the common words or phrases that are used by your target clients, this may not yield you good results as chances are there are many other companies or businesses that are also using those same keywords.

  • SEO spiders
  • For those who have at least a basic understanding of search engine optimization, SEO spiders are familiar “creatures.” Business owners and managers must also understand what SEO spiders are all about and how they fall into the SEO equation. Search engines use these spiders to locate your site. They find and crawl through your site, and the texts that are collected are then sent back and “stored” in the servers.

  • Content, content, content
  • This should have been the first entry in our list if we are looking at the hierarchy of importance of these important elements of our search engine optimization strategy. Content is the capstone of your SEO effort. You remove it from the SEO equation and everything crumbles.

All those efforts spent on targeted keywords and strategies and tactics utilized in developing a search-engine friendly site will go for naught if you don’t work on the quality of your content. You have to remember that people will come to your site not for the products or services that you are offering. They are looking for information or solutions and you must make sure that you are squared up to provide this information or solution to them. This is what you must always remember when determining the most appropriate search engine optimization strategy for your business.

Top 20 SEO Tips For Your Small Businesses

So you’ve got your website up and running, it’s fully functional and ready to take orders for your product or service. Now you wonder how anyone is going to find your website, especially using search engines like Google.

This is where search engine optimisation or ‘SEO’ comes into play.

Here we share 20 top tips that get your website recognised and ranking highly on the search engines for the terms your customers are using.

Before you start optimising your website, you must put the research into those search terms. You need to target the ones that people are looking for! One of the best tools to use is the Google Keyword Tool (Google it if you need to!). It will tell you how many people are searching for what YOU think are your best keywords and show you what other related terms people use so you can adjust your strategy.

Now you’re ready to carry out the following SEO Dos and Don’ts to get your site noticed.

1) Don’t think that packing your site with your chosen keywords will work, it won’t. Instead write intelligent copy that your customers can read, understand and digest. If you do this, your keywords should naturally occur as you describe your products and services and the benefits they bring.

2) Choose five to twenty keywords to focus on only. By chasing too many you’ll never get the results you’re after. ‘Longtail’ search terms will occur naturally in your website’s content.

3) However your site is built, you need to make sure your keywords are included in the folder names and page titles wherever possible. What do we mean by that? Well, let’s say you sell golf clubs and accessories. You’ll want your homepage title – the words at the top of your browser – to read “Golf Clubs & Accessories – [company name]. The search engines will notice this and rank you higher. Your folder structure should also reflect your key terms. For example: company-name.com/golf-clubs/9-irons.html – this would be an ideal URL.

4) Check that your website content doesn’t have too many keywords in it. Search engines will view this as you trying to trick them. Ideally your keywords will make up 3-5% of your overall content on any given page. More than that, the search engines will not like you – and don’t just focus on the homepage, this applies to EVERY page.

5) Every page title in your website should be different. Using the golf example again “Golf Clubs & Accessories” is fine for your homepage, but the page on 9 irons should have a different title – again with your keywords. So “Golf Clubs – 9 Irons / Nine Irons” would be perfect. Never use more than 70 characters in your pages titles either.

6) Although META Keywords are no longer used, the META description is a useful tool that can drive traffic to your website. It’s the bit that comes under your page name when you do a search in Google, for example, and so should include a call to action. “Wide range of quality golf clubs and accessories in stock now. Call [phone number] or visit our website.” Is a good META description.

7) Add style to the keywords on your pages – use header text, bold, italics – it will not only help your customers see what you’re about at a glance, but will also indicate to the search engines what are the most important words on your pages.

8) ALWAYS name any images you use using keywords and add an ALT tag with a description too. For example: nike-graphite-9-iron.jpg with an ALT tag that reads “Nike Graphite 9-Iron”. Search engines LOVE this and you should do it with every image you have.

9) When using internal links on your website, do it intelligently. Don’t just use ‘Products’ to link to your main products page, use the keywords, like “Golf Clubs & Accessories”.

10) Every website should have a sitemap which lists all the pages on your site. Create one (there are online tools to do so) and upload it to the same place your homepage file (index file) is stored.

11) Don’t worry that you’ll have to update your sitemap every time you add new content. Create and upload a simple robots.txt file – these tell search engines what you allow or disallow them to add to their search engine – add your sitemap location to the robots.txt and you won’t have to submit it to the search engines manually like above. There are plenty of resources online that tell you how to create a robot.txt file online, do a search.

12) Link out to websites that are related to your business using anchor text that contains your keywords. So for example, you could link to local golf clubs – locality is also a brilliant way of getting your site ranked.

13) Update the content of your website regularly. One great way of doing this is to add a blog to your site, where you can post regular articles – at LEAST once a week.

Now you need people to link to you – this is vitally important for search engine optimisation and not easy, but here are some things to consider.

14) First of all, you need the right people to link to you. You know those local golf clubs you linked to earlier – ask them for a link back and tell them you already link to them. Send them the link you’d like – the keyword rich one. “Golf Clubs & Accessories” and the page you want them to link to. Your homepage probably, but you might have a more relevant page like your products page.

Joining local business agencies like your local Chamber of Commerce will also likely get you a link back without too much effort.

15) Consider creating a “Link To Us” page with ready made linking text and / or images other sites can use. That guarantees they will use the keywords you want and makes it easier for them to do it in the first place.

16) Write for other blogs and websites, not just your own. This gives you the opportunity to link back to your site – but only when it’s helpful, don’t go over the top – and starts building your reputation as an expert in your field. If people discuss what you’re talking about it is inevitable they will link to your site eventually.

17) Submit your site to online directories like DMOZ (free) and Yahoo! (fee). Free ones are best but the Yahoo! one is worth the fee. Most others aren’t…bear that in mind.

18) Offer free content like an eBook giving golf tips and people will not only download it, helping build your brand, but link to it so others can download it – there’s yet more links that search engines love!

19) Got a new product or service launching? Send out a press release to your local and national press and link to yourself in it. Many who run your story will include that link!

20) List yourself on Google Places so you will show up on Google Maps. Your ranking for local searches – “golf accessories [your town]” for example – will improve.

Search engine optimisation is a slow and ongoing process but implement the 20 tips we’ve just given you and you’ll be on your way. Just remember to keep up with the things that need doing regularly and review the rest every few months to make sure you’re still targeting the right keywords.

Important SEO Suggestions That You Simply Have to Keep in Mind

There’s a good number of material online that teach you about SEO. It is still tough, nevertheless, to get off the ground if you do not have experience with SEO. Some of them push forward but several of them just abandon it and move on. What individuals new to the subject need to understand is that you simply need to invest effort and time into SEO prior to seeing outcomes. SEO takes fairly a bit of time to master, so do not get discouraged. In the following paragraphs we will probably be discussing numerous SEO suggestions that you simply can apply inside your beginning stages.

Firstly, you ought to make sure that you simply are utilizing anchor textual content hyperlinks the proper way. Anchor textual content is the word that goes within the hyperlink. You’ve to possess the anchor textual content in both your outgoing and also the incoming hyperlinks. This is crucial simply because readers wish to know what the hyperlink goes to, and search engines can also inform exactly where the hyperlink leads and also what the content material is about.

After some time, as lengthy as you are doing every thing the proper way, you’ll see a steady incline of your website within the rankings. Just make certain you steer clear of irrelevant words for example “click here” within the anchor textual content. Search engines do not like that and will likely give you a penalty simply because your website isn’t related.

You should be aware of exactly where your hyperlinks are coming from. If you have your hyperlinks coming from websites that aren’t what you would like, then the search engines won’t make sure what signal you are attempting to send to them.

This will count as votes in opposition to you and you’ll get more votes in opposition to you as lengthy as you’ve more hyperlinks like that. Make it thumb rule to possess your incoming hyperlinks from only reputable websites. To put it an additional way, your hyperlinks ought to come from websites having a higher page rating. One hyperlink from a website having a higher page rating is far much better than a hundred hyperlinks from a poor website. It is easy to be lured into utilizing a tactic like this, but make sure that you are aware of this.

You ought to also make sure to use keywords inside your site’s headlines, as you would like them to be recognized by the search engines. Add your keywords inside your H1, H2 and H3 tags to give the search engines a clue. You would like to inform the search engines in as several methods as feasible that your website has related content material. It is also great to possess keywords inside your header tags so that individuals can simply inform what you’re discussing on your website. In optimizing your website, you need to think about these elements.

Thus, SEO is comparable to a puzzle in that you simply have to put all of the pieces within the proper place. The very best method to solve this never ending puzzle is to keep learning and understanding the numerous changes that maintain happening. It’ll not take you a lengthy time to see things clearly and you’ll soon turn out to be an expert at rating websites for competitive keywords. Anything is feasible if you work at it.

Top 10 Tips for SEO Newbies

Please enjoy these award-winning Top 10 SEO Tips for webmasters and website owners. Too many people make the mistake of spending thousands of dollars on just Pay-Per-Click (Sponsored Ads) campaigns before they realize that most people click on the non-sponsored listings more than “Sponsored Ads”. There are several hundred techniques to achieve higher ranking in the search results, but these Top 10 SEO Tips are in my opinion the most valuable and timeless. They are also current, as I’m making a point to update this list respective to changes in search engine algorthims.

SEO Tip #1: Find the Best Keywords

It would be a waste of your time to optimize your website for keywords that are not even being searched for. Even if you do get top placement for a broad keyword that isn’t what most users are looking for, Google will calculate the number of times users did not select your listing, and the number of times they returned to the search results to choose a different website. Trying to beat this calculation is futile and more often then not, just a huge waste of time and energy.

Therefore you should invest some resources into finding the best keywords; those that turn searches into purchases or leads. Buying Sponsored Ads and paying for high end design and usuability is best place to start. However, there are several SEO tools and SEO software available on the Internet to help you find the best keywords; most of which are offered by the search engines themselves and are completely free.

Here is a core principle of the Top 10 SEO Tips: When using any SEO tool for doing keyword research, start by keeping your searches ambiguous, creating categories, and drilling down to create small clusters (or silos) of keywords. The results will always return new suggestions and ideas, sometimes surprising ones that you may not have thought of. In the Sponsored Ads, these clusters become your ad groups. With your SEO, they become the directories (or taxonomy) of the content you’ll want to have on your website.

Behavioral-targeting and using Long Tail Keywords are an excellent way to get higher ranking quickly forkeywords that generate sales, and will have longevity to them in the search results. Poor keyword examples would be: kindle, nike shoes, roommate new york. Here are some examples of keywords that are ideal for SEO:

    • Buy Used Amazon Kindle Online
    • Nike Shoes Kobe Mens Size 10
    • Find a Roommate in NYC

SEO Tip #2: Discover What Your Competitors are Doing

It’s a fact and one of my Top 10 SEO Tips, that search engines analyze incoming links to your website as part of their ranking criteria. Knowing how many incoming links your competitors have, will give you a fantastic edge. Of course, you still have to discover your competitors before you can analyze them.

Your analysis of competitors should include these extremely important linking criteria (super SEO tips), such as:

        • Competitor rank in the search engines
        • Quantity AND quality of incoming links (prioritized)
        • What keywords are in the title of linking page?
        • % of links containing specific keywords in the link text
        • The Google PageRank or MozRank of linking pages
        • The popularity of the linking domain and the linking page (measured by links & mentions)

Aside from using some of the awesome SEO software mentioned on this website, here are some things I personally do when researching a competitor:

        • Click the link to their Site Map page and see what keyword you find in the links
        • Get a savvy web person to find and parse their XML Site Map to find keywords in page names
        • View the HTML title and meta tags of your top competitors to compile a list of needed content

SEO Tip #3: Write Very Linkable & Sharable Content

An article is not a sexy thing to look at here in today’s online marketing world. Generic content can’t be slapped together and thrown online with the hope that it will get high ranking for the life of that page of content. Think about the book the Long Tail that I linked to above. I do because the content was meanful and useful to me in my career as an SEO Expert. The content could have these attributes if it has any hope of earning and sustaining higher ranking in the search engine results (many of these came directly from Google):

        • The content is useful
        • The content is original
        • You can’t help but link to it
        • There are supportive facts and references
        • There’s enough detail that nobody can memorize it
        • Something fun or interesting is included (like video)
        • It’s not just blah, blah, blah, content
        • There’s enough call to action to invoke engagement
        • There are visual examples, charts, and references
        • You had multiple contributors who all link to the content
        • You thank or compliment someone who shares it with others
        • You have an offer, discount, or promotion included
        • How To’s and tutorials are a great way to get people to link
        • Create a controversy
        • Answer questions
        • Conduct research & discuss the results
        • Get involved with social media
        • Create lists (Top 50 Link Building Techniques, etc)
        • Get a blog and establish yourself as an authority
        • Run a service or create a product (ie: Firefox extension)

SEO Tip #4: Optimize Your Title and Meta Tags

HTML titles and meta tags should be different on every page of your website if you wish for most search engines to store and list them in the search results. Us SEO Expert’s have experimented with these two pieces of code to help us reach an accepted conclusion about how best to use them and what happens when you optimize them.

The meta “keywords” tag won’t be discussed in to much detail here, since Google has announced that they do not use the meta keywords tag in their ranking criteria. Because Google has 64 percent market share in search, that should be enough to convince you to not spend a lot of time on this attribute.

Optimizing Your Homepage Title

There are different theories about how long your homepage title should be. Since Google only displays the first 66 or so characters (with spaces), my Top 10 SEO tips for the title on anything other than the homepage would be to keep the title under 66 characters and relevant to the content on the page. However, some (including myself) argue that the value of the homepage title may warrant additional search term inclusion. Let’s take a look at Amazon and Ebay homepage titles:

        • eBay – New & used electronics, cars, apparel, collectibles, sporting goods & more at low prices
        • Amazon.com: Online Shopping for Electronics, Apparel, Computers, Books, DVDs & more
        • Local SEO Services, Local Search Engine Optimization, Mobile Search, Online Advertising for Local Businesses | LocalSplash.com
        • Buy.com – Computers, Electronics, Digital Cameras, Books, DVDs, Music, Games, Software, Toys, Sports

Optimizing Your Homepage Meta Description

Same best practice applies here. Get those top terms into a description that isn’t spammy and is a clear indicator of what your website is about. Below are the meta descriptions from eBay and Amazon.

        • Buy and sell electronics, cars, clothing, apparel, collectibles, sporting goods, digital cameras, and everything else on eBay, the world’s online marketplace. Sign up and begin to buy and sell – auction or buy it now – almost anything on eBay.com.
        • Online shopping from the earth’s biggest selection of books, magazines, music, DVDs, videos, electronics, computers, software, apparel & accessories, shoes, jewelry, tools & hardware, housewares, furniture, sporting goods, beauty & personal care, broadband & dsl, gourmet food & just about anything else.

The rule of thumb here is to get your most important keywords into your homepage title and meta description.

Optimizing Subpage Titles and Meta Tags

Let’s take a break for a moment and discuss Click-Through Rate (CTR) and Bounce Rate. When you perform a search in a search engine, what shows up in your web browser is called an impression. When you make a selection, that selection is called a click. Google and other search engines record each impression and each click to help them understand which listings are being clicked on the most. They also record patterns (so stop thinking about getting all your friends to search for and click your listing). If the majority of normal search volume selects your listing, you’ll have a higher CTR and higher ranking; same applies for Sponsored Ads by the way.

That being said, if a healthy percentage of searchers return to Google’s search results (called a Bounce) and select a different listing, your CTR value will be reduced and ultimately so will your ranking.

To get and stay at the top of the search results, you need to be the most attractive listing in the search result, and you need to provide enough content to prevent the searcher from leaving your website to find a different listing.

This one SEO tip could make or break your SEO campaign. Click-Through Rate (CTR) plays an instrumental role in how relevant Google thinks your website is. By compelling users to click with clear call-to-actions (buy, order, download, beat, fix, etc) and by using value propositions (guaranteed, on sale now, etc), one can improve their CTR and search engine ranking. Oh, don’t forget to squeeze your keywords in there as well.

If you ever forget this SEO tip, just perform a search in Google for “title tag principles”, where you’ll find my listing invoking these principles. Told ya I was good at this stuff, didn’t I?

Here’s some sample syntax:

<title>Call to Action, Keywords, & Value Proposition (under 66 characters)</title>

<meta name=”description” content=”Differently worded call to action, keywords, & value proposition (under 160 characters)” />

<meta name=”keywords” content=”one to five keywords separated by commas” />

SEO Tip #5: Optimizing Your Headings and Subheadings

In college and some high schools, essays are written using a standard guideline created by the Modern Language Association (MLA). These guidelines included how to write you cover page, title, paragraphs, how to cite references, etc. On the Web, we follow the W3C’s guidelines as well as commonly accepted “best practices” for organizing a web page (page structure).

Headings play an important role in organizing information, so be sure to include ONLY ONE H1 tag when assembling your page, and optionally using one or more subheading (H2-H6). Using Cascading Style Sheets (CSS), I was able to make my h1 at the top of this page more appealing. Here’s a piece of code you can pop into your heading:

<style type=”text/css”>
h1 font-size: 18px;
h2 font-size: 16px;
h3 font-size: 14px;
</style>

Since a page full of headings would look just plain silly, my SEO tip would be to fill in the blank space with paragraphs, ordered and unordered lists, images, and other content. Try to get at least 400+ words on each page.

SEO Tip #6: Use Title and ALT Attributes

Using the title attribute is a direct method of telling the search engines and the user more information about where a link will take them if they click through it. It’s also a W3C standard for making your page accessible to those who are visually impared. In other words, blind folks can navigate through your website using a special browser that reads title and ALT attributes. Sample syntax might be:

<a href=”http://www.top10seotips.com/seo_software.htm&#8221; title=”SEO Software to Help You Get Higher Search Engine Ranking”>SEO Software</a>

The ALT Attribute is used for the same reasons as the title attribute, but is specifically for describing an image to the search engine and to the visually impared. Here’s how you might use ALT attribute in an image tag:

<img src=”http://www.top10seotips.com/images/logo-top10seotips.jpg&#8221; alt=”Top 10 SEO Tips – Search Engine Marketing Tips and SEO Software Featured by SEO Expert Steve Wiideman”>

SEO Tip #7: Optimizing File Nomenclatures

Whenever possible, you should save your images, media, and web pages with the keywords in the file names. For example, if your keyword phrase is “golf putters” you’ll want to save the images used on that page as golf-putters-01.jpg or golf_putters_01.jpg (either will work). It’s not confirmed, but many SEO’s have experienced improvement in ranking by renaming images and media. You also may receive visits from Google Images and other media search queries.

More important is your web page’s filename, since many search engines now allow users to query using “inurl:” searches. For fun, try this query in Google (copy/paste): “ebook site:.com filetype:pdf”. You’ll find all you can eat eBooks (you’re welcome).

Your filename for the golf putters page could be golf-putters.html or golf_putters.html. Anytime there is an opportunity to display or present content, do your best to insure the content has the keywords in the filename (as well as a Title or ALT attribute).

You may need to contact your IT department or webmaster to rewrite your page URLs if your website platform is non-accommodating to custom URL nomenclature.

SEO Tip #8: Tell the Search Engines What to Index

I may take a lot of heat from the other SEO’s out there for this one, especially because Google and other search engines have already helped reduce the amount of duplicate content indexed. However, I do enough search queries that begin with “site:” to know that duplicate content is still a major issue. Worse, I see a lot of files showing up in the indexes that should be hidden from the world (case in study: all the free PDF’s you’re probably still downloading from SEO Tip #7).

Optimizing Your robots.txt File

By far the easiest top 10 SEO tips you will ever do as it relates to search engine optimization is include arobots.txt file at the root of your website. Open up a text editor, such as Notepad and type “User-agent: *”. Then save the file as robots.txt and upload it to your root directory on your domain. This one command will tell any spider that hits your website to “please feel free to crawl every page of my website”.

Hopefully, you’ve already moved all the excessive JavaScripts and CSS styles into their own folders on your website to reduce the filesize and load time of the pages on your website. If you have, adding a simple “Disallow: /js/” to a file called the robots.txt will tell the crawlers not to bother with files in the JS folder and to only focus on your content, as opposed to non-important source code. Here’s an example of the robots.txt file from this website:

Example of an Optimized robots.txt File

Redirecting Duplicate Content

For consistency, it’s better to have one version of each page to get all the inbound links and earn all of the points with the search engines. This means telling Google and Bing (in their respective Webmaster Tools) to only index the http://www.-version of your website (or the non-www version if you’re “one of those types of people”). You can also use your Windows Server or a file called the .htaccess file on your Apache server to permanently redirect one version to the other.

Next, add a new tag to every page of your website to prevent other versions of the page from appearing in the search results. Just think about all the different ways we display content. There are often “Print View”, “Flash Version”, and pages with reviews, ratings and comments that append page URLs with strings such as&rating=5&view=print, etc. To correct this issue, we add a Canonical Tag to every page of the website. Here’s the syntax:

<link rel=”canonical” href=”http://www.top10seotips.com/seo_tips.htm&#8221; />

Finally, you should round up all those domains you bought and make sure they are pointing to your one main website with a 301 Permanent Redirect. Bruce Clay created a way to this efficiently which he called an IP Funnel. I’ve been the victim of this so many times being an SEO Expert. More than once, I’ve found myself scratching my head trying to figure out why a website would not get Google PageRank, only to find out later than an older domain held by the client had been displaying the same content and had been the one Google gave the credit to.

SEO Tip #9: Feed Search Engines Static and XML Site Maps

Optimizing Your Static Site Map

PageRank is relative and shared throughout a website by a unique voting system created by Google. I could spend two days trying to explain how PageRank works, but what it comes down to is having efficient navigation throughout your site. That where a site map page comes in. Since every page on the website will be linked to the site map, it allows webcrawlers (and users) to quickly and easily find content. This SEO tip is one of my favorite of top 10 SEO tips.

It used to take 4 clicks to get to a product page at http://www.questinc.com. By creating a site map, users and search engines can now access any page on the site with only two clicks. The PageRank from these deep pages went from 0 to 2 in about 3 months and the ranking went from virtually not existent to #1 almost across the board for nearly 2,000 pages on their site.

SEO Tip 8 - Create a Site Map - Example

Feel free to search Google for any of the terms on this catalog page, such as MITSUBISHI Monitor Repair. See how powerful a static site map can truly be.

Using XML Site Maps

Though you may feel like it is impossible to get listed high in Google’s search engine result page, believe it or not that isn’t Google’s intention. They simply want to insure that their viewers get the most relevant results possible. In fact, they’ve even created a program just for webmasters to help insure that your pages get cached in their index as quickly as possible. They call the program Google Sitemaps. In this tool, you’ll also find a great new linking tool to help discover who is linking to your website.

For Google, these two pieces in the top 10 SEO tips would be to read the tutorial entitled How Do I Create a Sitemap File and to create your own. To view the one on this page, website simply right-click this SEO Tips Sitemap.xml file and save it to your desktop. Open the file with a text editor such as Notepad.

Effective 11/06, Google, Yahoo!, and Bing will be using one standard for site maps. Below is a snippet of the standard code as listed at Sitemaps.org. Optional fields are lastmod, changefreq, and priority.

<?xml version="1.0" encoding="UTF-8"?>

<urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9">

   <url>

      <loc>http://www.example.com/</loc>

      <lastmod>2005-01-01</lastmod>       <changefreq>monthly</changefreq>       <priority>0.8</priority> 

   </url>

</urlset>

SEO Tip #10: Use Checklists and Validators

There are several ways to validate the accuracy of your website’s source code. The four most important, in my opinion, are validating your search engine optimization, HTML, CSS and insuring that you have no broken links or images.

Start by analyzing broken links. One of the W3C’s Top 10 SEO Tips would be for you to use their tool tovalidate links. If you have a lot of links on your website, this could take awhile, so I recommend trying Xenu’s Link Sleuth, which you can find on our SEO Software page.

Next, revisit the W3C to analyze HTML and CSS. Here is a link to the W3C’s HTML Validation Tool and to theirCSS Validation Tool. A new, unbelievable tool just came out that does much better than some of these older ones, and that is the Qualidator Site Analyzer tool, which you can also find listed in our SEO Software page.

The final step in the last of my Top 10 SEO Tips is to validate your search engine optimization. Without having to purchase software, the best online tool I know of for this (now) is my own SEO Audit List, which contains website-level SEO validation, webpage-level SEO structure and keyword optimization, and off-page SEO strategies you should have in your arsenal. You can also use WebsiteGrader.com and other online tools.

Other SEO Tips

If you liked the SEO tips above, you’re going to love my newest Free SEO eBook, entitled: SEO in a Day. It’s packed full of more tips and tutorials, was well as some great ideas for developing incoming links. You may also enjoy our blog at SEOSteve.com.

Thanks for stopping by! 🙂

Importance of Meta Tags Information in Your SEO Efforts

META data are HTML codes that can be added in the heading of the website’s page, following a title tag. Relative to web optimization, when they mention META data, they’re usually talking about the META description label as well as the META key phrases or keywords. The META data in your website have an effect on the way in which many SE like Google trace and spot website pages. You should have at least a minimum of three META Tags that you need to utilize in order to be sure that your webpage is optimized.

META data in search engines are used for several means:

1) To let Google and other search engines know what your website is all about. Some search engines like Google is going to take the first few lines of your website page to function as the brief explanation of your website in case you don’t set an Meta description for that page. This description is a lot more important than you think it seems.

2) Meta robots tag are used for tracking purposes as most search engines also are looking for it as one factor of one’s website. For instance, if search engines like Google couldn’t find this type of tag, they are going to think that it could be listed and be placed behind links on a webpage. If you’d like to take action and rank on Google or other SE, you should make use of a META tag to identify it.

3) META data are utilized to evaluate which keywords and phrases your page will likely be shown in. So for your page to be classified in these search engines once the user looks for a certain term, these keywords or key phrases needs to be in your META Keywords. I am not sure though if nowadays, these internet SE continually employs this tag. There’s no harm in putting 3-5 Meta keywords on your source code, anyway.

There are other Meta information that SE identify and consider. On the other hand, the tags that I have discussed here are the most popular tags that relate to the majority of SE.